First of all, there is income, which is a personal demographic factor, and then there is socio-economic class, which is a social factor. While these two...
The factors affecting consumer behavior include culture; social factors such as reference groups, family, roles, and status; personal factors; and psychological factors.
If you have a new product idea in mind and you are intent on putting together a business to bring it to the market, then one...
Market categories include potential market, available market, qualified available market, and served market. The market demand for a product or service, on the other hand, is...
Listening to what people say. This includes salesforce opinions, expert opinion, and buyers' opinions. Assessing what people have done. This generally involves the statistical analysis of...
A common technique for predicting demand for a new product is through the use of the chain ratio method. It is a method with a very...
In the end, regardless of what the forecasts say, an effective marketing manager is someone who manages demand proactively: if plant capacity is too big, then...
A fiction is a story that is entirely made up and is not true. At times, fiction may resemble reality, but it is purely circumstantial. In...
Filipino poetry is truly unique in its creativity, meaning, and expression. Whether in English or not, there is always that certain brand of artistry that our...
In the early 1900s, Filipino poetry celebrated romanticism, and several poems about love flourished. Eventually, as the years went on, poetry became more formalist—the emphasis of...
