Career Opportunities for Communicators and Journalists

The field of communication is wide and almost every aspect of business and human organization has communication specialists or roles. Companies have to relate with customers, clients, and other stakeholders. The same is true for government and public individuals because the need to be heard, to be understood, to be followed, and to convince others require communication. Professionals pursuing careers in communication have many options. Alberts, Nakayama, and Martin (2007) present some as follows: speech writers, press secretary, public information officer, public affairs specialist, communication assistant, meetings secretary, customer service representative, marketing assistant or officer, advertising, sales assistant and account executive, research associate, and operations manager. Broadly, other opportunities include careers in advertising; careers in communication education; careers in electronic media, radio-television, and broadcasting; careers in public relations; careers in journalism; careers in theater, performing arts, and dramatic arts; careers in communication in government and politics-related; and careers in international relations and negotiations.

Advertising and marketing specialists can work as copywriter, account executive, sales manager, media planner, media buyer, creative director, media sales representatives, and can also function as public opinion researchers and pollsters (such as in Social Weather Station and Pulse Asia).

They can find their niche in professional blogging for fashion and lifestyle, products and services marketing, and communication. Some bloggers focus on paid work or freelancing news and current affairs reporting.

Communication educators can work as college or university professors, and may also serve as speech communication department chairpersons, language arts coordinators, elementary and high school speech teachers, forensic and debate coaches, or drama directors.

Broadcasting careers can include opportunities to work as broadcasting station manager, director of broadcasting, film and tape librarian, community relations director, unit manager, film editor, news editor, news director, news writer, news anchor, transmitter engineer, and technical director. Other opportunities include advertising sales coordinator, traffic and continuity specialist, market researcher, actor/actress, disc jockey, public relations manager, comedy writer, casting director, floor manager, talk show host, account executive, media buyer, and many more.

In journalism, one can work as a reporter, editor, newscaster, author, copy writer, script writer, publisher, news service researcher, technical writer, acquisition editor, and interviewer.

In public relations, one can work as publicity manager, advertising manager, marketing specialist, press agent, lobbyist, corporate public affairs specialist, account executives, development officer, fund-raiser, membership recruiter, sales manager, media analyst, media planner, creative director, audience analyst, news writer, and public opinion researcher. 

In theater and performing arts, graduates can work as performing artists, scriptwriter, producer, director, arts administrator, performing arts educator, costume designer, theater critic, makeup artist, stage manager, art and prop curator, stage manager, model, theater professor, and casting director.

In communication in government and politics-related, communication graduates can work as a public information officer, speechwriter, legislative assistant, campaign director, research specialist, program coordinator, negotiator, lobbyist, press secretary, and elected officer.

In international relations and negotiations, communication graduates can serve as on-air international broadcasting talent, corporate representative, translator, student tour coordinator, diplomat, foreign relations officer, host/hostess for foreign dignitaries, and foreign correspondent.