Using the lampturn example, let us examine how the entrepreneurs employed the creative mind, technical mind, and business mind in order to come up with a viable new product. First, let us take a look at how they achieved the creative mind’s three product levels of appeal.

The purpose of the lamp was to create mood and ambience, to delight and fascinate viewers and to “serve as a centerpiece for rooms with its theatrical display of images.” It could be used as a night lamp, a child pacifier, or a decorative and conversational piece.

The sensorial-emotional appeal of Lampturn was heightened by the use of light amidst darkness, the highly colorful and moving shapes, and the images and the mood-evoking scenery. Lampturn is supposed to make people feel good.

The aesthetic appeal of Lampturn is obvious. How the lamp could be elevated to self-actualization would largely depend on the meaning of the lamp images. It would also depend on the desired state of the self, which the lamp should produce.