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ENTREPRENEURSHIP

Product Development and the Technical Mind

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In order to convert the product concept into a viable product, the technical mind must intervene to provide the quality and performance specifications through technology.

In the case of Lampturn, the product simply required the application of existing technology (or technology rendering). What the entrepreneurs needed to do was to fit that existing technology according to their product concept. This is the point where the entrepreneurs encountered several challenges while they were searching for the appropriate technology for their product concept. First, the product must resemble the lantern in the movies. Second, the lantern must be sturdy and safe for placing in a child’s bedroom. Third, the lamp must be easily transportable and displayable. Fourth, the lantern must be relatively easy to make for replication and mass production purposes. Fifth, the lamp must be made of materials that do not cost much.

The above technical considerations proved to be very challenging for the entrepreneurs to deal with by themselves, that is why they had to seek the guidance of experts. For a better grasp of these technical specifications, the following is the list that the entrepreneurs came up with as they consult these experts.

  • First:
    • Use of 25-watt bulbs.
    • Use of fan-bladed domes.
    • Use of BIC ball pens to support and allow the dome to rotate smoothly.
    • Use of natural sanded wood.
    • Use of fish and butterfly designs.
  • Second:
    • Use of high-impact plastic paper.
    • Use of strong wooden frames.
  • Third:
    • Use of size that is not more than 16 inches in height and 10 inches wide.
    • Use of quality electrical supplies.

In order to deal with the above technical specifications, the entrepreneurs had to tap the technical minds of electricians, engineers, artisans, and artists to develop the Lampturn. Prototypes were fashioned, critiqued, and discarded until the entrepreneurs became satisfied with a final prototype.

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