The Power of Market Segmentation: A Strategic Approach for Business Success
This approach involves recognizing the benefits of market segmentation—a practice that targets specific consumer segments rather than a broad, generic audience.
The Story Behind C2’s Successful Marketing Strategy
Produced by Universal. Robina Corporation (URC), C2 Green Tea drink was a product that was unlike anything that the Philippine market, which was weaned on cola drinks and fruit juice beverages, had seen until then.
The Story Behind ABS-CBN’s Successful Marketing Strategy
Before it was shut down, ABS-CBN is a dominant player among the Philippine television networks. But it was not always this way. In fact, once upon a time, it started life as the least-watched television network in the country!