Marketing Methods and Strategies
Market segmentation is a marketing strategy that divides a large target market into smaller groups of customers who have the…
An Overview to Marketing
Marketing is a method of identifying a customer need, developing a product to meet that need, putting a price on…
The Marketing System
Strategic marketing takes care of the more long-term, timeless nature of the business proposition, while tactical marketing takes care of the more short- and medium-term, flexible aspects of the market strategy.
What is Marketing?
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.