Product Launch and the Business Mind
The business mind brings the product from the prototype stage to the production phase and, finally, to its ultimate destination,…
Product Development and the Technical Mind
In order to convert the product concept into a viable product, the technical mind must intervene to provide the quality…
Product Conceptualization and the Creative Mind
Using the lampturn example, let us examine how the entrepreneurs employed the creative mind, technical mind, and business mind in…
The Entrepreneurial Mind
Successful new products spring from the convergence of: (1) the creative mind; (2) the technical mind; and (3) the business…