| Criteria | Exemplary 16-20 | Proficient 11-15 | Partially Proficient 6-10 | Incomplete 1-5 |
|---|---|---|---|---|
| Concept | Has a clear picture of what they are trying to achieve and an adequate description of what they are trying to do and generally how their work will contribute to the final project. | Has a fairly clear picture of what they are trying to achieve. Can describe what they are trying to do overall but has trouble describing how their work will contribute to the final project. | Has brainstormed their concept, but no clear focus has emerged. The goals of the final product are not clearly defined. | Little effort has been spent on brainstorming and refining the concept. Unclear on the goals as to how the project objectives will be met. |
| Script/ Storyboard | The storyboard illustrates the video presentation structure with thumbnail sketches of each scene. Notes of the proposed transition, special effects, sound, and title tracks incl: text, color, placement, graphics, etc. Notes about the proposed dialogue/ narration text are included. | The storyboard includes thumbnail sketches of each video scene and includes text for each segment of the presentation, descriptions of background audio for each scene, and notes about proposed shots and dialogue. | The thumbnail sketches on the storyboard are not in a logical sequence and do not provide complete descriptions of the video scenes, audio background, or notes about the dialogue. | There is no evidence of a storyboard or script. |
| Content/Organization | The content includes a clear statement of purpose or theme and is creative, compelling, and clearly written. A rich variety of supporting information in the video contributes to the understanding of the project’s main idea. Events and messages are presented in a logical order. Includes properly cited sources. | Information is presented as a connected theme with accurate, current supporting information that contributes to understanding the project’s main idea. Details are logical and persuasive information is effectively used. The content includes a clear point of view with a progression of ideas and supporting information. Includes properly cited sources. | The content does not present a clearly stated theme, is vague, and some of the supporting information does not seem to fit the main idea or appears as a disconnected series of scenes with no unifying main idea. Includes few citations and few facts. | Content lacks a central theme, clear point of view, and logical sequence of information. Much of the supporting information is irrelevant to the overall message. The viewer is unsure what the message is because there is little persuasive information and only one or two facts about the topic are articulated. Information is incorrect, out of date, or incomplete. No citations included. |
| Quality | The video was completed and had all the required elements. The video was well edited and moves smoothly from scene to scene with proper use of transitions. Audio and other enhancements were well used. | The video was completed and contained all required items. Editing was not done as well as it should have been. Some poor shots remain. The movie is still somewhat choppy. Audio and other enhancements were utilized, but not for maximum effect. | The video was made but had very little if any editing. Many poor shots remain. The video was very fragmented and choppy with little to no audio reinforcement. | There was no video, or tape was totally unedited with no transitions or audio support of any kind. |
| Teamwork | Students met and had discussions regularly. All students on the team contributed to the discussion and were part of the final project. Team members showed respect for each other. | Students met and had discussions regularly. Most of the students on the team contributed to the discussion and were part of the final project. Team members mostly showed respect for each other. | Only a couple of team meetings were held. Most of the students on the team contributed at some level, but a majority of the work was done by one or two. | Meetings were not held and/or some of the team members did not contribute at all to the project. Low levels of respect were evident within the team. |
| Timeliness | The deadlines for initial checking, final checking, and uploading are met on time. | Most project deadlines were met. Those that were late did not have a significant impact on the finished project. | Many project deadlines were not met, resulting in some impact on the finished project. | Deadlines were regularly missed, having a significant impact on the final project. |
| Impact | The video is very persuasive and touching; the audience has shown heartfelt willingness and interest in participating in the cause. | The video is persuasive and touching; the audience has shown willingness and interest in participating in the cause. | The video is not that persuasive and touching; the audience has shown less willingness and interest in participating in the cause. | The video is not at all persuasive and touching; the audience has shown no willingness and interest in participating in the cause. |
| Likes, Shares, and Views | The video has accumulated more than three thousand likes and shares. The number of views has reached ten thousand marks on both YouTube and Facebook. | The video has accumulated more than two thousand likes and shares. The number of views has reached eight thousand marks on both YouTube and Facebook. | The video has accumulated more than one thousand likes and shares. The number of views has reached six thousand marks on both YouTube and Facebook. | The video has accumulated less than one thousand likes and shares. The number of views is fewer than four thousand in both YouTube and Facebook. |
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